Annual Fundraising Project

Introduction\nrowan tree luck Ministries (RHM) is a 501 © 3 fusion of Rowan Cooperative Christian Ministry, a shelter in Salisbury North Carolina for the homeless. Their deputation provides assistance in encounter basic human needfully for those finding themselves in crisis in Rowan County, NC ((RHM and MLA, n.d.). Some of their ongoing course of studys atomic number 18 Jeannies Kitchen, Eagles snuggle Transitional Housing, and Overnight Shelter. one-year investment companys are be after efforts to get donations on a per year basis to take over these programs. According to Rose, an effective yearly effort ensures an unbroken electric current of human and monetary run on and is based on a carefully prearranged and executed program (51). In addition, according to disconcert 6.1 some of the objectives of an annual campaign are to identify assertable prospects, switch over possible prospects into first-time donors, and convert first-time donors into successive donors (54). This paper go out analyze what programs RHM can expand, revise, or add to attract blemish new donors. It willing accept a tool for make new prospects at a special event. It will rationalize how to implement this tool. Finally, this paper will include a direct-mail garner asking for a donation, a checklist for a special event, and a Fund Raising potentiality Report to assess the results of the event. \n\nconferrer Acquisition Current Fund Raising RHM Practices. \nAccording to Warwick, Rowan Helping Ministries uses several of the suggested ship canal to identify potential prospects for donor acquisition (228). RHM does not spend a penny many letters written to them expressing interest in donating. Nor do they get a people of calls about donating. RHM feels this may be due to the people in their community are uncomfortable making donations over the phone. However, RHM does sprightliness into people who put one across given(p) to like bms, researches them, and adds them to their direct card list if they think they have the means to give and are interested in the cause w...