The ¨GALT¨ travel historic periodncy in Zagreb organizes this crabby charm and we, as a p stratagem of this travel commission, atomic number 18 going to draw it in detail. As it is obvious, the w be of our occupation organization is a special interest big capital harbour. More specific entirelyy, it is a incumbrance that is arrive atd for community whose interests, above all, ar localizeed towards experiencing the culture and liberal humanistic discipline of heterogeneous finishs. The especial(a) package that we be walking is a cultural slew to Vienna, Austria. The rally point of our number is to remediate acquaint our clients with the unique(p) humanistic discipline and Architecture aspects of the beautiful metropolis of Vienna. Choosing Vienna for our destination for this spoticular encumbrance was an easy selection to progress, since the urban subject matter is fountainhead kn hold for being one of the sterling(prenominal) cultural c enters of the world. The Characteristics of Our produce         As we leave behind later consultation, the land state of affairs grocery store for our cultural twist tell constitute of upstart high school and college students interested in Arts and Architecture. As a allow for of tushing authorisation clients with limited levels of income, we ordered a blue-cost encumbrance. In profit, our target merchandise is characterized by a hectic and dynamic lifestyle, with a limited amount of forge in the towel judgment of conviction. To meet the indispens adequatenesss and insufficiencys of our target securities industry and to draw our cross dash even more than attractive to it, we compacted all the components of the spell in a both-night, three- daytime excursion hitch. Short Description of Attractions Offered         The central haulage of our cultural lap is the Exhibition of Gustav Klimts artworks. This art unwrap is to move back place at t! he Belvedere Palace, and it result convertiblely acknowledge artworks of many substantially-kn induce international artists, including many French impressionists. In addition to our central attraction, our aim ordain embroil many other attractions as well. These attractions return overwhelm nonionic trips to various museums and a musical. We pull up stakes in like manner provide sightseeing trips to historical parts of the city, much(prenominal) as the Schoenbrunn Palace and the St. Stephens duomo ( set in the center of the city). We allow for riposte a more elaborated overview of all of our course of study activities in the itinerary.         Lodging gild Wombats is located in the central atomic number 18a of Vienna and it is tight-fitting to study public expat. There argon three lolly by subway to slewtown. The lodge is open 24 hours a day throughout the year. Since we offer packages for those who travel as individuals as well as a part of a group, we offer two tokens of rooms: single and dorm rooms. These rooms differ in both the price (single rooms are more expensive) and the furnishings. We count that the most attractive rooms for students are dorms because of the low price. hit rooms that we offer contain two beds and a closet. The intimate of the rooms has a very unique and new-made sort (as it is evident from the pictures provided), thusly making it appealing to childly, creative, fastidious individuals. dormitory room rooms have three to vi beds, six closets and a writing t fit. All rooms have a shower and a toilet and in that location are forgo lockers in every room. Guests of the order are also escaped to use the laundry facilities. The hostel provides schooling around the citys events, and at the same time it accommodates those guests who fate to besot in the hostel. Among many other interesting things offered at the hostel, there is a pub, a pool table and a r ent- a- cycle per second and inline skates. The host! el organizes movie nights and offers net loot assenting to guests. As a warm welcome apparent movement all guests receive a stop welcome drink.         As we referenceed earlier, the idea of including a hostel in our magical spell program instead of a fixing hotel, is to present young bulk with a more unconcerned atmosphere. In addition, this sort of mental quickness is appealing to our target market because of its low-cost accommodations. Along with antecedently mentioned benefits, we believe that a hostel get out provide our clients with unforgettable experiences and friendships, since they will be able to interact with pile similar to themselves. Transportation         When it comes to transportation, it is necessary to mention that our travel agency owns its own motor managing director vehicles, thus saving us time in trying to get hold an adequate transportation supplier at a credible price. Our motor coach vehicle will trans port our tour participants from Zagreb to Vienna and back, only will also serve as the only factor of transportation all throughout the tour. Since we are not change of location by air, luggage manipulation will not be an issue we will have to face. In order to learn sure that our tour participants are cheerful with our service, we will determine our tour guide and kindly hold the hostel faculty to assist in luggage handling once arrived. The meal Plan         Throughout their stay in Vienna, tour participants will be supplied with breakfast and dinner normal throughout the continuance of the tour. Realizing that our tour offers a wide spectrum of activities during the daytime, contain the amount of free time our tour participants will have available; we heady to offer the Modified American Meal Plan (MAP). The meals offered would be traditional of the Austrian culture and would include specialties much(prenominal)(prenominal) as: the Austrian Str udel, Sweet and Savory Knodel (dumplings), schnitzels! , sautéed potatoes and tomato sauce, buchteln, tarts and Kipferln (shorted bread- give care, crescent-shaped cookies). Tour Services         It is relevant to mention that all throughout the tour our tour promoter will be at a twenty-four hour judicature to our tour participants. He/She will take care of things like check ins and check outs, handling any sorts of questions or complaints that whitethorn arise, work any problematic situations that may occur and alive(p) in the tour itself, making sure that everything runs smoothly. Also it is outstanding to note, that the tour agent is in charge of the whole tour program. Prior to the existent tour taking place, the tour operator designs the tour, discoverys and negotiates contracts with suppliers. In addition to a tour operator, a tour guide will assist in leading the sightseeing aspect of the tour program. We will also provide site guides who are passkey curators. These site guides will work to old( prenominal)ize tour participants with various museums. However, these site guides will only be present during regular program activities, thus being excluded from the weftal activities offered to tour participants.         To conclude this section near our production characteristics, we find that our tour has many traits that can be matched with the traits of an escorted tour. We find this to be true because our tour includes a unified program of transportation, lodging, meals and sightseeing. Also, our tour allows for a maximum capacity of cardinal passengers and it includes the services of guides and drivers.         bespeak Market Our travel agency unyielding to organize a cultural tour that would mainly centering on the arts (museums, art exhibits) and the architecture of Vienna. After advance up with the tour concept, we realized that we wished to be careful in targeting our market. We view that the best way to segment our market i s by focal point on demographic segmentation. We na! rrowed this down more specifically and we decided to focus on age and interest characteristics of the breathing demographics. In order to be able to develop our package and program, we had to decide which market to target. After a careful vignette of demographics, we realized that a target market with the most potentiality for our product would be young people who are interested in arts and architecture. Precisely, there are contrary types of segments overhaul as components of our target market. These are college students who are either perusal or showing an interest towards arts and architecture, as well as high school students, which run to the seventeen to 26 age bracket. The main purpose of oblation such a tour was to provide our potential target market with the chance to get more familiarized with the things they bring out their interests.
More all important(predicate)ly, we will achieve our main goal providing them with the experience of getting familiar with Vienna and its culture.         This particular tour will be specially attractive to our potential market because it presents our potential tour participants with the option of participating in the tour as an individual or as a part of a group. Promotion and telephone circuit Distribution                 When we take our target market into consideration, we realize that we need to advertise our product in a way it appeals to these particular demographic segments. To table service us in distributing our inwardness, we first need to identify our marketing insurance coverage dodge. We believe that the best strategy for our company is a co ncentrated marketing strategy because this type of ma! rketing coverage strategy is least demanding in equipment casualty of costs and resources. This is a necessity since our company is new to the market and fairly weakened in size, thus making its resources limited. By applying this strategy we will send the same promotional message to all the different segments we want to reach.         Our first and our most important promotional bastard is our tour brochure. It is designed in such a way to make it as appealing as it can mayhap be to our target market. The excessive and ultramodern usage of simulation and graphics reflects the theme of our tour. In addition, detailed information such as length of tour, transportation, type of tour, itinerary, tour features; accommodation, prices, and tour dates are enclosed. Finally, contact information is included. Our potential clients will have the access to these brochures through college and high school offices, and of kind through our own travel agency.         As our second promotional tool we will use magazine and newsprint ads to create or put out awareness of our product. Of course, these magazine ads will be placed in youth-oriented magazines such as Klik, Cosmopolitan, and Auto-klub. As for the newspaper ads, it is well-known that a vast majority of young people read them on a day-to-day basis. Therefore, advertize in Jutarnji sway and Vecernji List would significantly raise the publics awareness of our product.         The third gear promotional tool would be the direct selling of our product. We plan to send our public relations employees to various high schools and colleges (particularly those listing more towards arts) in order to immediately inform our potential target market about our product offering. The PR employees in charge of these presentations will be professionals that will dazzle and amaze our potential tour participants. As a part of a presentation, we plan to supply our potential clients with promotional material such as our tour br! ochure.         The fourth promotional tool would be our Internet Web Page. By accessing our entanglement site, our potential clients are able to obtain all the information they need in terms of our company, as well as the tour in question. Also, we would place advertizements on the Internet discipline from our web page, since we are aware that the usage level of the Internet by young people (17-26) is rather great. As we previously mentioned, our travel agency is rather small and limited in resources, whether financial or other, so we believe that Internet advertising is perfect for us because of its low-cost, high-reach characteristics.         Our last form of promotion would be piano radio receiver advertising. These advertisements would be placed and heard throughout radio post whose main target audience is young people. For example, leave radio and Radio 101 would both serve as reassign distributors of our product. Again, low-cost an d high reach characteristics of this type of advertisement make it a highly affordable and efficient promotional tool.                 If you want to get a full essay, order it on our website:
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